Understanding Your Insights on Instagram

Insights are a great way to help you see the different analytics regarding your Instagram profile. You’re going to want to make sure your account is a business or creator account in order to view these metrics! Let’s go over some of the key definitions you’ll learn about:

Reach – The number of accounts that have seen your post

Impressions – The total number of times your post has been seen

Website Clicks – The number of times the website in your bio was clicked

Profile Visits – The number of times your profile was viewed 

Engagement – The number of times your shared post was liked, saved, shared, or commented on

Understanding and reviewing your insights is the best way to find out if your content is working for your audience. Are they liking what they’re seeing? Are some posts performing better than others?
If you need more guidance and help understanding what your insights are telling you, book a call with me today and learn how I can help you level-up your social media marketing strategy.

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