How often Should I post on Instagram for my small business?

This is a question I get asked more often than most, so let’s get down to the nitty gritty of it. We will dive into why consistency matters, but why QUALITY over quantity is the most important here. 

Whether you are using Facebook, Instagram, LinkedIn, TicToc or any platform,  showing up consistently matters to your clients. Instagram is more likely to share your content and push it out to others because you have consistently shown up, connected with your audience and shown that you are reliable. This alone grows your reach organically! Think about who you follow on Instagram. The brands or people you follow that post consistently are the ones that you feel more connected to and stick out in your mind. By showing up on a regular basis, the more connected and stronger your bond to your audience will be, which is an amazing thing! This will lead to more successful offerings and sales. 

When it comes to how many times you should be posting, you have to find the right “sweet spot” for your business and maintain it! Talking to a Social Media Manager is a great way to find out what your particular “sweet spot” is for your business and audience. Believe it or not, not every business is the same! You don’t want to overwhelm your audience, but you also don’t want to come up short for your audience and not have them remember you.  Also think quality, not quantity! Create content that is meaningful for you and your audience every single time. Don’t just create content to create content. It should serve you and your audience well. 

If you are stuck in finding your “sweet spot”, need help with consistency or reeling in your ideas to create great content, then book a call with me and I can help you take your social media platforms to the next level!

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