In 2021, most businesses are marketing through social media platforms. But what does that actually look like and how can we do it well? First, let’s begin with the end in mind… What do you envision for the outcome of your online presence? More sales? More subscribers? Having a clear outcome for your business in mind will help guide you through developing your goals for using social media as a marketing tool.
Social media is absolutely a marketing tool but it is also an entertainment tool used by millions of people. Providing content on your page for both entertainment and marketing value can be a balancing act. People want to enjoy your content but also be moved to find their way to your website or services. In order to achieve this, it’s crucial to be very clear on your goals for social media. What do you want to accomplish by having your business on platforms such as Instagram and Facebook? Having a clear vision for your goals will help you determine what type of content you should be posting.
After your goals are in place and you’ve developed your plan for curating and posting content, consistent follow up is going to be where you see all of your hard work paying off and maybe some key areas where you can adjust your strategy. Checking your analytics at the end of each month to determine what’s working and what could use some work is going to help boost your business month after month.
Help your business become #goals by making sure your goals are clear and organized! I’m happy to help you develop your social media strategy and bring your goals to life! Book a call with me today and let’s get started!