Does My Business Really Need to be on Social Media?

Between likes, comments, and engaging with posts, social media has grown into a cyber street market. Over 3.6 billion people use social media worldwide. The number one goal in marketing is to drive sales to your company. Free marketing on the platform of your choice is every small business owner’s dream.

Can you imagine just how many people you could reach with a post and share?

Social media is the pigeon carrier to get your message out there. Here are the top four ways to help your business take flight.

1. Give your audience the standing ovation

The amount of platforms has grown over the years. In the past, we were mostly engaging on Facebook to share photos of the family trip. No, we have a number of options that all have a platform for marketing your business.

Close your eyes and picture your ideal client. Their interests, hobbies, and daily lifestyle will draw them to one site more than the other. Take some time to shop around on the different platforms. Get a feel for its purpose and that can aid you in choosing the right one for your business. 

2. Engagement without the Commitment of “I Do”

Interacting with your audience helps build your credibility. Answering questions, sharing ideas and providing feedback are all effective ways to stay engaged. The best part is, you can interact with different groups and follow like minded hashtags. Stay authentic and remember that your post doesn’t require cited sources. 

3. Turn on the Charm and be social

Let your personality shine. It may be a little awkward in the beginning but once you start engaging with your audience it becomes natural. Most consumers want to know a little bit more about the person behind the company. Feel free to use a bit of humor and make your replies conversational to increase engagement.

4. Keep it social not stressful

Remember, this is a tool to help grow your business. Successful business owners know that managing the ins and outs of their company can be overwhelming. Don’t let your marketing tool cause you to feel overwhelmed. Instead, look at it as an outlet to share the inspiration and ideas behind your business.

There are a number of social networking sites that can help you establish a presence. Remember, it’s free and fun. However, taking on a new task can be too much on your plate. That’s where I come in. I can help reach your target audience through social media.

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