Let’s be honest social media isn’t just for social purposes…it’s also a marketing tool. How many of you out there are guilty of just posting whatever you want whenever you want? I know you’re out there…and you are probably reading this because you are guilty of doing just that.
Well I am here to tell you that if you want to convert customers you need to be using a strategy!
A social media strategy looks at your goals and the steps you need to take to accomplish those goals. Your strategy must support your business goals otherwise you are just wasting your time.
Let’s start by figuring out what type of content you want to post, what do you want your potential customers to know? How are you going to turn potential customers into actual customers?
Let’s start with talking about the content! Planning your social media content ahead of time is so important for success, I cannot stress that enough! Create a monthly plan of the different topics and themes that you want to cover include monthly events, holidays, and celebrate those within the content that you are posting. Taking the time to think about what your potential clients want to see will be so beneficial for your strategy and just remember your customers want to see you and feel connected so don’t be afraid to get on camera!
Try batching out your content by creating a few weeks at a time and use a scheduler because they truly are time savers. Pick a few days a month where you sit down and create the content then get it scheduled, you will feel so much more organized when it comes to handling your social media.
Developing a social media strategy can sound intense and probably pretty overwhelming…but that’s why I’m here! I want to help you feel less overwhelmed when it comes to your social media accounts. Book a call with me today, let’s develop a plan that is perfect for your business!